Team

Dan Mahoney, CFP®
Founder and President

I founded True Square Financial in 2017.  After more than 15 years in the financial services industry, I know that fee-only financial advice, delivered by an expert, can meaningfully improve most families’ lives.  Unfortunately, this kind of high quality, individualized advice has historically been restricted to only the wealthiest families.  I built True Square Financial around the idea that technology now makes it possible to deliver highly customized financial advice to a larger number of families at a reasonable cost.

I am a CERTIFIED FINANCIAL PLANNER™ professional.  I am also the proud father of triplets (two girls and a boy) who started kindergarten in 2016.  When I’m not wrangling children or nerding out on personal finance and investments, I can be found playing squash, smoking meat on the Big Green Egg, or doing something outdoors.  My wife, Tucker, is a coastal engineer at FEMA who helps coastal communities assess and mitigate the risk of flooding. We live in Atlanta, Georgia.

I advise my clients across all areas of their financial lives:

  • Investments
  • Tax minimization
  • Real estate
  • Mortgages
  • Insurance and annuities
  • Education planning and funding (college and private school)
  • Student loans
  • Retirement planning
  • Estate planning and trusts
  • Credit bureaus and credit scoring models
  • Banking and credit cards

I earned an A.B. in economics from Dartmouth College and an M.B.A. from the Darden School of Business at the University of Virginia.  I am a member of the National Association of Personal Financial Advisors (NAPFA) and the Financial Planning Association (FPA).

Professional Affiliations

Print Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP®(with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.


NAPFA Registered Logo

The National Association of Personal Financial Advisors (NAPFA) is the country’s leading professional association of Fee-Only financial advisors.


Fee Only Network

Fee-Only Network helps people find a fee-only financial advisor that can best meet their needs.

Why Fiduciary

Why Fiduciary is an organization for financial advisors who have voluntarily pledged to act as fiduciaries at all times. This means that Why Fiduciary advisors always put clients’ interests first.